Mission Kid Possible

Pete has worked in kids and family research for 15 years. Specializing in ensuring that kids voices are represented in the world around them. He is currently Chief Strategy Officer of KidsKnowBest, a kids and family research and marketing agency and founder of Gone With, a consultancy focussed on early adopters and new markets. Peter works with clients across the media space helping to ensure that what they create is relevant and fun to audiences and consumers alike. As part of that he builds research tools and products that ensure that the voices of young people are present in the development of new products, content and gaming. Through KidsKnowBest Peter is passionate to develop research tools that listen to young people and what is important to them, rather than asking young people questions on what is important to adults. This ensures that insights are built not on this data, but on the voices of each person we speak to. Peter is a regular speaker at conferences and contributor to commercial and academic studies on young people's relationship with media and brands.

Lives in London A global advocate for children, Barbie is a trained child and adolescent psychotherapist. She is a registered member of the British Association of Counseling and Psychotherapy (BACP) with a PhD in child and adolescent psychosocial development from the University of Cambridge. A fellow on the Market Research Society (MRS) regulations committee, Barbie presented with Pam recently about data privacy and global kids/teens policies called ‘Keeping Kids Safe Around the world’ for a joint Qualitative Research Consultants Association (QRCA) and MRS webinar last year. Barbie’s firm, Family Kids and Youth, works globally with many cultures and languages. However, Barbie is fluent in English only. As global moderators, Barbie and Pam often work together on global projects. Barbie has also worked with many of the super friends here as well.

Lives in London A former primary school teacher, Nicki is the managing director of Sherbert Research, a market research agency with a specialty in family and youth. She has worked with kids and teens for more than 25 years and loves nothing more than chatting with young people about anything and everything from media to sport, mental health and school to how they feel about certain ad campaigns or new products. She has researched them all! Nicki lives in London. Although she works on a global scale for almost every project; Nicki speaks English only but partners with multicultural and multilingual collaborators. She and Pam often collaborate on British and US projects. Nicki has worked with many of the super friends here too.