Mission Kid Possible

Hi! I’m Pam Goldfarb Liss. I am a qualitative research consultant and idea facilitator who has been listening to consumers for more than 20 years. I love learning what makes them happy, what makes them worry, what makes them think, what makes them go. I truly enjoy the “never-know-what’s-going-to-happen-next” process of capturing insights and transforming them into ideas and action that helps companies and brands move forward. My work spans a wide range of categories. I have talked with consumers about everyday items like hamburgers, toy stores, toilet paper and soda pop to everyday concerns including health conditions, family/intergenerational dynamics and keeping kids and teens safe online. Before planting roots in Minneapolis, I lived in Chicago, Washington D.C. and New York. My projects have spanned the globe, providing opportunities to remotely field and manage multi-national projects with teammates located around the world. Whether you’re a Fortune 500 company, a not-for-profit or anything in between, I can help you truly get inside the minds of your customers (and potential customers!) and use those insights to brainstorm ideas, launch new products, hone communication strategies and move your company forward. Pick my brain to see how I can help your company or brand. You'll be glad you did!